Whether you’re working with our wool or own whatever it’s been used to create, we want you to value and treasure it as we do. We achieve this is by helping you make a connection with our wool through transparency and accountability at every stage of the growing process. This has seen us partnering with Oritain to develop our own proof of provenance which set a new standard in tracing any piece of wool’s origin.
In addition, our commitment to openness has led us to create our Laneve™ Integrity Programme. Here, every farm is audited by Asure Quality New Zealand for Land Management, Animal Welfare, Social Responsibility and Transparency. We also believe in working with partners who share our passion and can help us make a better world.
By sharing the who, where and how of our wool growing, Wools of New Zealand is proud to be a truly trusted brand known for working with nature.